I’m Nik, a creative strategist, senior video editor, and AI creative producer with a career built across the full content pipeline: from on-set production through post, into marketing and strategy.

That end-to-end perspective is what makes the work different. I don’t just edit, I think about why a piece of content needs to exist, who it’s for, and how it performs. The focus is always on data-driven content: creative that’s built to convert, not just to look good.

And increasingly, that means integrating AI not as a shortcut, but as a creative tool that expands what’s possible, faster iteration, smarter outputs, better results.

Third Culture Human isn’t just a name. It’s how I move through the world, across cultures, disciplines, and creative formats. That fluency shows up in the work.

Based in the UK, I work with clients in UK, Australia and South East Asia.