The Brief

Legend London needed Meta ad creative that pushed beyond the conventional — content that didn't just look good but challenged what was possible within the brand's visual world, all while driving performance on paid social.

The Approach

Working as Creative Strategist, briefs were built at the intersection of strategy and AI — not using AI as a production shortcut, but as a creative tool to explore executions that wouldn't be possible through traditional means. Each concept started with a strategic question: what should this ad do, and what's the most unexpected way to get there?

The Result

A body of AI-driven Meta ad creative for Legend London that expanded the brand's visual language — pushing into territory that felt genuinely new, built for paid social distribution