The Brief

Huel needed high-converting Meta ad content that could cut through a crowded health and nutrition market. The creative had to feel authentic and scroll-stopping — balancing product credibility with lifestyle appeal across feed and story formats.

The Approach

Handled end-to-end creative production: video editing, motion graphics, and AI-generated visual elements. Each ad was built with performance in mind — strong hooks, clean pacing, and data-informed creative decisions designed to maximise watch time and drive conversion on Meta.

The Result

A suite of Meta ad creatives for Huel combining edited video, motion design, and AI creative elements — built for paid social distribution.