The Brief

Work in Progress is a podcast exploring the intersection of creativity, business, and culture. The challenge was to produce content that felt premium and bingeable — standing out in an oversaturated podcast market while building a consistent visual identity across episodes.

The Approach

Handled end-to-end content production and video editing — from raw footage through to publish-ready episodes. Each piece was cut for maximum retention: tight pacing, on-screen text, motion graphics, and episodic thumbnails designed to drive clicks and watch time on YouTube.

The Result

A growing library of produced podcast episodes for YouTube, with a distinct visual identity built for long-term audience growth.